Soft Digital marketing refers to the use of online channels and platforms to promote products or services. It includes strategies like social media marketing, email marketing, search engine optimization (SEO), content marketing, paid advertising, and influencer collaborations. The aim is to reach and engage target audiences through digital means, driving brand awareness, traffic, and sales. Digital marketing offers measurable results, real-time analytics, and the ability to personalize campaigns, making it an essential tool for businesses in today’s technology-driven world.